(BPT) - A whopping 92% of homeowners incorporate sustainable features during a kitchen renovation, according to a recent Houzz survey. But there are simpler ways for anyone to make their kitchen a little greener, and it doesn't require an expensive renovation.
From countertop appliances to coffee machines and compostable pods, even to the packaging they come in, Instant Brands® has cooked up an extensive line of eco-friendly products that makes sustainability more achievable. Such products are rooted in the company's commitment to a corporate sustainability program that invests in three guiding pillars: for the planet, for people and for prosperity. This holistic approach to sustainability helps the company make mindful choices that are good for all aspects of a healthy world, and deliver products that people can feel good about using.
While sustainability has long been a hot topic, it's not enough for corporations to just have sustainability programs; they must take action and show results to really have an impact. Instant Brands strives to be green and clean as much as possible, including reducing carbon emissions by purchasing green and/or clean energy. In fact, three of its locations use 100% clean and green energy, including its Charleroi Manufacturing Facility, East Region Distribution Center and the corporate office in Sydney, Australia.
Of course, sustainability is more than just what happens within the office space. Instant Brands supports its employees' efforts to give back to their communities through its paid volunteer time-off program. They also strive to give back to those in need, including donating 5,600 air purifiers to residents of British Columbia impacted by wildfires, raising funds for Ukrainian relief efforts, and donations to food banks and similar organizations that are fighting food insecurity.
By embracing corporate sustainability, companies like Instant Brands build solid reputations within the marketplace. These efforts aren't just the right things to do, they have real impact with buyers. A NielsenIQ study found that 78% of U.S. consumers say a sustainable lifestyle is important to them. Selecting products with packaging that reduces waste is just one example of a sustainable lifestyle choice. Case in point: A 2020 McKinsey U.S. consumer sentiment survey found more than 60% said they’d pay more for a product with sustainable packaging.
Brands who make sustainability efforts are often rewarded with higher consumer interest, loyalty and growth. According to the McKinsey article, "Consumers care about sustainability — and back it up with their wallets," and companies that make environmental, social and governance (ESG) claims are poised for success. The articles states, "Products making ESG-related claims averaged 28% cumulative growth over the past five-year period, versus 20% for products that made no such claims."
When more brands make sustainability efforts, consumers have choices. Not only can they support brands that align with their values, they can use products that support the planet and communities as well.
For instance, if you choose an Instant Brands Air Fryer, Electric Pressure Cooker, or Precision Dutch Oven, you'll use up to 60% less energy than traditional electric ovens. You can feel good about your purchase because you're supporting a sustainably minded company, plus you'll save money and live greener by reducing energy use.
Another Instant Brands initiative that has been popular with consumers is their Compostable Coffee Pods and Espresso Capsules, which feature fair-trade certified coffee in an eco-friendly pod that fits Instant coffee makers and brewers that accept any single-serve coffee pods and espresso capsules. These pods are also certified for commercial composting to reduce plastic waste.
Always looking to the future for ways to improve and be even more sustainable, Instant Brands is preparing to release an indoor food recycler in 2023 to reduce food waste and help people adopt simple composting efforts at home. Stay tuned for more information.
Finally, waste and pollution isn't just about the tangible. Noise pollution is a problem in homes and is a concern for people researching appliance options. The good news: Instant Brands is the first brand in North America to receive Quiet Mark certification for its Electric Pressure Cookers and Air Fryers, meaning these appliances are third-party tested and verified to be some of the quietest in their category. The new Vortex Slim 6qt is Instant's No. 1 quietest air fryer to date.
